Brett Favre Criticizes Allstate CEO Over ‘Woke’ Sugar Bowl Remarks

Brett Favre has taken aim at Allstate CEO Tom Wilson over comments made during the Sugar Bowl broadcast, accusing him of pushing a divisive message. Wilson’s remarks followed a deadly terrorist attack in New Orleans that left 14 people dead.

Wilson addressed viewers during the game, referencing the tragedy and urging Americans to come together. “Our prayers are with the victims and their families,” Wilson said, adding that overcoming “an addiction to divisiveness” was necessary to strengthen communities.

Favre, however, criticized the focus of Wilson’s message. Posting on X, Favre said, “I heard: There was no televised National Anthem for Sugar Bowl yesterday. Instead a DEI message by @Allstate CEO. Woke is a joke.”

The backlash didn’t stop there. Social media platforms were flooded with calls for boycotts and demands for Wilson’s resignation, with users accusing the CEO of politicizing a solemn moment.

Allstate issued a statement later, clarifying Wilson’s comments. “To be clear, Allstate CEO Tom Wilson unequivocally condemns this heinous act of terrorism and violence in all forms,” the company said. The statement emphasized a commitment to fostering trust and positivity.

The attacker, identified as Shamsud Din Jabbar, drove a truck into a crowd early Wednesday morning, killing and injuring dozens. After exiting the vehicle, he opened fire on police, wounding two officers before being killed in a gunfight.

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